The Laying of the Flowers Ceremony takes place on April 24, the anniversary of the Armenian Genocide. This ceremony is presided over by the President of Armenia and  religious leaders at the Armenian Genocide Memorial or ‘Tsitsernakaberd’. Guests also participated in a private tour of the adjoining Armenian Genocide Memorial Museum. 

George Clooney and fellow Selection Committee members joined the Aurora Prize co-founders, finalists and other special guests at the memorial.

On behalf of the survivors of the Armenian Genocide and in gratitude to their saviors, the Aurora Prize for Awakening Humanity will be granted annually to an individual whose actions have had an exceptional impact on preserving human life and advancing humanitarian causes. The Aurora Prize will be awarded annually on April 24 in Yerevan, Armenia.